With the advancement in technology, now every business whether small or big has its webpage or website. While making a website is important, one should also take into consideration the use of Search engine optimization aka SEO. Since SEO helps customers find your business a website that is not optimized for search engine ranking can be of little use to you.
major rules of search engine optimization must be followed so that you can always stay ahead of your competitors. So if you were searching for some most effective SEO rules, look no further, here is a list of 9 important SEO rules webmasters should follow.
1.Avoid Keyword Stuffing
The keyword is something that lets the search engine understand what your webpage is all about. In the early days of SEO, webmasters could keyword stuff (repeat the same keywords multiple times in a site) their pages to cheat Google’s algorithm. With new advancements in Google’s search algorithm, keyword stuffing is a thing of the past and webmasters need more nuance in how they use keywords.
These days, Google uses its algorithm to measure user experiences through your website and rank you based on metrics that it believes leads to a good on-site experience. This could include metrics like how much time people spend on your website, loading times and how the page is formatted.
2. Try to be unique with keywords
There are plenty of Keyword strategies out there. While no one strategy rules over another, a best practice in my opinion is to find unique long tail keywords that have a medium to high search volume but isn’t been fought over by your competitors.
A great place to search for keywords can be Google’s Keywords planner or if you want to go deeper ask the public or paid tools like Ahrefs can be handy in finding the right keywords.
3. Make sure that your content is unique
Google likes to reward unique content. Not only is originality a virtue but it also adds a lot of value to readers who are looking for information no one else is looking for. If you can provide content that is plagiarism free and also provides new information in a way not presented before, Google can and will pick up your site and rank them above other pages that tout the same content over and over again.
4. Check out the links before attaching them
These days most web designers make use of links to make the web content more engaging and attractive. However, one must make sure that any backlinks pointing outside the web is safe and adds value to the customer. Additionally, webmasters should be aware that pointing to shady websites can lead to damaging your SEO rankings.
Before attaching any kind of website, double-check it and make sure that it is relevant to your webpage. Error or broken websites can hurt SEO ranking. The more significant the attached links on a page, the more findable the page becomes. Try not to go over the edge, and do not attach any link which is unessential.
5. Build an engaging website
Google likes a website that ranks high on usability. While designers might be tempted to go overboard with novel concepts and avante garde ideas to make a website standout, if your objective is rank on number one on Google stick to designs that make your customer’s lives easy.
Some useful tips to make your website more engaging are:
- Create an easy to use navigation bar.
- Use a clear headline that tells what your business does.
- Use pictures and videos to make the website more engaging.
- Ensure fast loading times.
6. Have a title tag
Each page in your site must have a title with the site name and a short depiction of the page. Around 60 letters must be there. Incorporate a catchphrase. Recollect that the page title is the thing that shows up in query items, it should give clients a genuine reason to click or tap on it.
Also, your links should have titles that match the titles of your pages. It's something very little and small yet it will give you a huge boost with SEO ranking.
8. Ensure the speed of your website
Does your website pass the 3-Second Test?
According to research, over 40% of your customers will leave your website if it takes longer than 3 seconds to load. If the website is slow that it must be checked and immediate steps must be taken to resolve the problem. As a rule of thumb, it is important to keep an eye on the speed of the website after you have updated something on your website. If your website is slow and does not function properly, it can have a really bad impression on the SEO ranking.
9. Choose unique meta description
A meta description is one of those things that most people forget while providing or giving SEO tips. It is the very first thing that the users look up to when google shows them or recommends them to your website. Thus it is very important to use different and unique meta descriptions in your webpage for better SEO ranking.
About The Author :-
Hermit Chawla is an MD at AIS Technolabs PVT LTD which is a Web design and Development Company, helping global businesses to grow by Web Design Company. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.