The Next-Gen Everest
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Sheer Driving Pleasure
As a hallmark of German excellence, BMW or Bayerische Motoren Werke has built a legacy of crafting luxury automobiles that seamlessly blend cutting-edge technology, unparalleled precision, and exhilarating performance. Originating from its legacy of aviation heritage, the company evolved into a global symbol of sophistication, crafting vehicles that combine elegance with invigorating driving experiences. Distinguished by its iconic kidney grille and meticulous attention to detail, BMW’s lineup spans from sporty sedans and powerful SUVs to cutting-edge electric vehicles, all designed to embody their slogan: "Sheer Driving Pleasure."
Objective
We have partnered with BMW Bangladesh for years with a mission to solidify its position in the automotive industry as the preferred choice for luxury vehicles and establish its presence across social media platforms. Leveraging BMW’s global appeal, we took the challenge of aligning the brand with the evolving expectations of Bangladeshi customers who demand the best. Taking a human-centered, creativity-driven approach, the intent was to go beyond simply setting them apart, positioning them as innovators leading the way and setting new standards.
Solution
The outcome is a powerful, multi-sensory brand journey that not only reinforced BMW’s stature in Bangladesh but also drove measurable engagement, generating record-breaking reach within 24 hours and consolidating its position as a leader in the luxury automotive market. Our approach involved a deep understanding of BMW's unique identity and goals and tailoring our creative expertise to its branding. Think of our partnership as a symphony where each element harmonizes perfectly to compose a masterpiece. Our thoughtfully crafted campaigns resonated deeply with cultural values, merging captivating visuals with the brand's essence to deliver a profoundly immersive and sensory-rich experience for the audience.
Brand Strategy and Messaging
Art Direction
Content Design
Copywriting
Campaign Development
Social Media Content and Management
X Marks The Spot
Home to many of the most beautiful and busiest locations in the world, the presence of the stunning BMW X Series in Bangladesh takes center stage through a unique photo series campaign ‘X Marks the Spot’. Conceptualized, planned, and executed by COdesign Ltd for BMW Bangladesh, this campaign remarkably highlights the X Series and celebrates the diverse landscapes and intersections in Bangladesh- from the heights of a 99m bridge to the heart of the bustling capital, from vibrant river ports to the lush green tea gardens.
This masterful blend of concept and design transcends conventional advertising, capturing audience attention and inspiring them to embark on their own journeys, creating new stories and living every day to the fullest.
The Power of Heritage
COdesign wins Muse Creative Awards Gold Statuette for ‘Language of Light’, BMW Bangladesh’s tribute to International Mother Language Day. In 2023, BMW Bangladesh aimed to pay tribute to the significance of International Mother Language Day.
To achieve this, the COdesign creative team came together with a sense of shared passion for storytelling through design. By skillfully positioning the lights to illuminate the front of the new BMW i7 at just the right angle, we mirrored the contours of the timeless Shaheed Minar, symbolizing the mother with her fallen sons. This subtle detail, etched onto the kidney grille, represents the BMW logo as the rising Sun. The reveal of the content immediately resonated with the audience, capturing the hearts of millions and evoking a sense of awe and patriotism. The stunning illusion served as a breathtaking tribute that pays homage to the enduring legacy of the language movement while honoring BMW's brand ethos, ultimately earning COdesign the prestigious Muse Awards in 2023 for Viral Marketing on Social Media.
