• Content Writing

Are you a blogger? Here's the secret sauce to writing amazing content.


If you are a new content writer, trying to mark your presence among billions of others, competing might seem intimidating. But by creating exceptional content you have an excellent chance of succeeding. The path to boost SEO rankings, gain traffic and/or leads is valuable content.

Obviously, this is actually quite difficult. Creating engaging, interactive content isn’t impossible though. Making incredible content will be a tremendous investment of your time, yet rewards will follow.

Here are some tips and tricks on how to provide valuable content for blogs.

Research Is Key

You need to spend some time reading other already published content in your niche. Read, analyse and figure out the thing that is working for others and think of a plan to create even better content.

There are a couple of things that you can take a glance at while doing your research.

How specific is other content in your field? You need to take a glance at both the length of the content and the depth of exploration included. How experienced are writers in your field? Do they have professional experience?

You should also always do keyword research. Keyword analysis can be done with tools like Google Keyword Planner to figure out what keywords are irrelevant, seem competitive, or have no search volume.

Now that you know your keywords, you could also conduct a search with these keywords to start analyzing already published content to stay updated with your competitors.

You can always utilize existing content as a base. You can't think of creating the best blogs on the internet simply by scouting a couple of different sources to make a 500-word blog. Those days are a distant memory.

A detailed research is crucial to know about the topic in depth and create an outline of the blog.

Create Magnetic Headlines

Your headline is the first, and maybe only, impression you make on a forthcoming reader. So, from a copywriting and marketing outlook, writing incredible headlines is a critical expertise.

The better your headline, the better your chances of getting your blog read by a larger audience.

You could probably make a few headlines and then choose whichever goes the best. You can either settle on your headline before you write the blog (and think carefully to structure your outline accordingly), or you can compose your blog post with a functioning title and see what fits the best when you're done. Either way, be a little patient with headlines.

Make Sure Your Content Is Engaging & Insightful

Everything begins with you and what you write. A well-written article can truly engage the audience and in return is going to get you more visitors.

Here are a few tips and tricks to help you write engaging content:

● Most readers decide if the post is worth reading in the first few lines. So make sure and write an intriguing and promising introduction.

● Whenever possible add a story or an example in your blogs. It helps build a connection with your reader and binds them to the article even more.

● Thought-provoking content is critical to help readers learn, keep readers engaged and interested in coming back to your blogs.

Also, make sure your blogs are properly cited with links to genuine and reliable sources. If you publish content that sparks a whirlwind of comments, the web search tools will see that your post is significant and is being refreshed routinely. This is an incredible way to get higher reach organically and better SEO rankings.

Communicate Better By Adding Visual Punchlines

Oftentimes, readers simply don’t have the time, will, or capacity to focus on extensive blog posts without some visuals or graphics. Indeed, even a well-formatted blog post consisting only of text is likely going to send your reader back to scrolling through social media within minutes, which is the reason it's always a good idea to include pictures in your blogs.

One of the most obvious reasons to include images in your blogs is to separate the content. Most readers scan blogs instead of reading every word. Hence, adding visuals or graphics throughout the blog will make your post seem less mundane and more outwardly engaging.

A well-chosen image can increase the overall aesthetic and appeal of your piece. Images can also lighten the tone of complex topics that might get a little boring to just read.

Visuals like charts, infographics, tables are also an excellent way of adding a little color to your copy while also making complex topics easier to grasp.

Eliminate The Fluff, Write Short

Long text paras are intimidating and a common mistake among new bloggers. There isn't anything better than a brief, to-the-point blog or article that is loaded up with relevant information and a decent amount of visuals.

So don't focus on the word count. A wordy blog doesn't mean a better blog. Writing focused content is in fact difficult and takes work, yet it makes for an altogether better reading experience.

Keeping a blog entry short is more challenging and really takes additional time than simply writing however much you can. Try to keep your sentences and paragraphs short.

Check The Flow & Don’t Hesitate In Making Cuts

Editing can be tough. As editing is about seeing the complete copy as a whole and, at times, being willing to cut out words (and the hours it took to think of them) considering the reader's point of view and blog's maximum outreach.

Read your work and if you struggle with the flow at any point, rephrase your sentences till you get it smooth.

Keep in mind–an outline is a guide, and can be changed. If something doesn’t work, let it be a word, a sentence, or even a whole paragraph, make the cut.


Writing extraordinary content is rarely easy. However, it turns out to be a lot simpler when you write something that you’re passionate about.

Contributing to a blog is turning out to be harder these days since Google is increasing present expectations on the kinds of posts that it positions in the SERPs.

Content is timeless, and it's amazing. You can publish something today, and five years from now it will still be out there being seen and shared, which takes traffic back to your site.

Author Bio

Hetvi works as a Product Associate at Refrens.com - India's most powerful platform for freelancer's finances and growth. She has worked for some renowned companies as a Brand and Digital marketing associate. You can follow Refrens.com on Twitter, LinkedIn and Instagram.

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